Soccer used to be more than a game. It was culture, rebellion, music, and identity. It was a language for everyone, especially for those who had no voice elsewhere. But something changed. FIFA turned football into a corporate product: sanitized, predictable, and distant from the people who made it great. Today, the sport is in crisis. It has lost its emotional gravity and cultural edge.

So how can we give back what’s missing to the game?

We don’t really know how but why we create FUTOL MISIFT a platform and physical space for the outsiders of football, anyone who feels their identity doesn’t fit into the stereotypical FIFA-standard soccer fan or a brand collaborator.

We will transform a physical space in the heart of CDMX into a four-month hub, creative agency, part speakeasy, part music venue — designed to bring people together.  The goal: to spark conversation, energize the community, and make football cool, edgy and cultural again.